Project description
With the rapid evolution of the digital age, social media platforms have become increasingly part of our lives, providing communication platforms and sources of information for users. The project offers opportunities for students to explore social media analytics, utilising cutting-edge technologies of machine learning and natural language processing. Project aim: This project aims to build an analysis framework that combines natural language processing (NLP) and machine learning (ML) to analyse text-based comments on social media platforms. The project involves working on various aspects including gaining insight into the sentiment, intent and topic of users’ comments. As a result, we can gain insight into user behaviour, opinions and the impact of online discussions. Project impact: The project provides significant potential in data science; social media management and public relations by- Empowering organisations to better understand their audience.
- Enhancing timely response to user comments and issues.
- Enhancing user experience and predict risk in the online community.
- Information Technology
- Computer Science
- Data Science
- Artificial Intelligence
- Python or R programming
- Machine learning modelling
- Natural language processing
- Data engineering
- Data analysis.
Note: You need to register interest in projects from different supervisors (not a number of projects with the one supervisor).
You must also contact each supervisor directly to discuss both the project details and your suitability to undertake the project.